Archive for May, 2009

How To Identify Fraudulent Transactions – Part I

Wednesday, May 27th, 2009

This blog will discuss how to recognize suspicious credit or debit card  transactions that may potentially be fraudulent.   Be mindful of any transaction in which the customer:

1)     Appears nervous.

2)     Does not seem to care much about the item being purchased (how much it costs, size, color, etc.)

3)     Is trying to charge substantially more than your average customer.

4)     Is purchasing an unusual amount of expensive items.

5)     Takes a long time to sign the Sales Draft, or looks at the back of the credit card prior to signing the Sales Draft.

6)     Talks fast or makes an attempt to distract you from checking the signature.

7)     Takes the credit card from their pocket instead of a wallet.

8)      Repeatedly comes back in a short amount of time to make additional purchases.

If you suspect a fraudulent transaction then immediately contact your Credit Card Processor.  Inform them of the situation and wait for their instructions on how to proceed.

The information in this blog was obtained from the First Data Program Guide.

 

 

 

Importance of Signed Sales Draft

Wednesday, May 20th, 2009

If you are a retail merchant conducting face to face transactions it is important that you always have your customer sign a Sales Draft.  This can be the Sales Draft that prints from your credit card terminal or an old fashioned hard copy Sales Draft that is run through a manual imprinter.

To drive home this point I will tell a story about an actual situation that happened to a car rental agent.   The transaction started out as normal.  The car rental agent prepared the rental contract, which was signed by the customer.   The car rental agent then swiped the credit card through his terminal and printed out the Sales Draft.  However, the car rental agent forgot to have the customer sign the Sales Draft and handed the keys to the customer.   As soon as the car rental agent remembered that he had forgotten to have the customer sign the Sales Draft he ran outside to get the customer to sign it.  The customer was already in the car and responded with “I’ll sign it when I bring the car back” and all too quickly drove off the lot.  The car rental agent felt he was “covered” because the customer signed the rental contract.

When the customer returned the car he refused to sign the Sales Draft.  Shortly after the customer contacted his credit card company and requested the charges to be reversed, stating of course that he never signed a Sales Draft.  The Credit Card Company contacted the Car Rental agent and asked for a copy of the Sales Draft.   Of course, the Car Rental agent did not have a signed Sales Draft.  Instead, he provided a copy of his signed rental contract, thinking this document “covered” him.

In the end the Credit Card Company found in favor of the customer and the credit card charges were credited back to the customer’s account.  The signed rental contract was not an acceptable substitute for lacking a signed Sales Draft.

Lesson learned – For face to face retail transactions always get a signed Sales Draft.

Preventative Maintenance – Increase in Sales Volume

Wednesday, May 13th, 2009

Declined?  Declined?  Are you sure?  Those were the first words out of my mouth when we were vacationing a few years ago.  How can my credit card be declined?  The merchant suggested calling the bank who issued the credit card.  My husband did just that, he called and they repsoned by stating they simply wanted to make sure there wasn’t any fraudulent activity occuring on our credit card. I was thankful someone was looking out for us.  

The same is true when you have a merchant processing account. Let’s say you are going to have a weekend summer sale. You heavily market for the sale, so the potential for high sales volume is possible.  One of the last items on your “To-Do” list prior to your sale should be to call your credit card processing company.  Why?  Because you will want to have them put a note in the system for the potential increase in activity. Look at it this way,  if you normally process  $3,000 – $5,000 a month and then all of a sudden you process $5,000 in one weekend, you’ve already done your part in preventing the RED FLAG from being raised.  In some cases, I’ve seen the fraud department put an account on hold for review because they weren’t notified.  They will review the spike in sales to ensure the merchant isn’t conducted any fraudulent activity.  And in other cases, I’ve seen them reach out to the merchant to make sure everything is going well.

All in all, it’s always good to communicate if there is a shift in your business to ensure a smooth ride ahead.

The most important upfront application question

Wednesday, May 13th, 2009

When applying for a merchant processing account, the absolute most critical upfront question that you will be asked is how much volume do you anticipate processing and what is your highest transaction amount. Very often new business owners have difficulty answering and projecting these figures. Here is some understanding as to why these are so important. When you are applying to accept Visa and Mastercard the approval bank needs to understand the risk of your business. One of the risk components is your volume and high ticket amounts. Failure to properly estimate these figures can result in future account requirements and even account closure. It is our #1 goal at BMR to set-up all accounts as accurately and as easily as possible.

BMR is excited about 2 new package options

Wednesday, May 13th, 2009

Best Merchant Rates is excited to offer 2 new package options. Our first new option is complete set-up with an IP terminal combined with QuickBooks. Our second new package option is an IP terminal combined with a FREE IPhone. Both of these new options are available with our Large Corporate Pricing that is totally transparent. Here at BMR we have the pulse on exactly what the merchants needs are!

Disclosing Terms of Sale on Sales Drafts

Wednesday, May 13th, 2009

Assume your business has a “No Exchanges” or “No Refunds” policy.  If you place such restrictions on sales than it is important that you disclose this policy on your Sales Drafts with the words “No Exchanges” or “No Refunds.” 

If you have not yet applied for your merchant account, be sure to let us know when you apply what terms you would like disclosed on your Sales Drafts.  We will make sure your account is setup to disclose your terms of sale on your Sales Drafts.  

If you already have a processing account setup with Best Merchant Rates and would like to add terms of sale to your Sales Drafts, then call our Customer Service Department and we are happy to have your terms added.    As a reminder, Best Merchant Rates has a dedicated in house Customer Service Department available from 8:00am – 5:00pm Pacific Time every weekday.

Also remember that if a refund needs to be given to a customer who paid with a Debit or Credit Card, then the funds must be returned with the same form of payment with which they were received.    Avoid giving cash, check or in-store credit for a refund when the original purchase was made with a Debit or Credit Card.

Importance of Security

Thursday, May 7th, 2009

Importance of Security

Shopping online is extremely easy and convenient; however it does have its draw backs. Security of sensitive information is a growing concern. If you are the merchant, you want to be able to give your customers the peace of mind that their information is in safe hands. It seems like now-a-days there are more and more notices going out from banks letting their customers know that their credit card information may have been compromised. If you are the merchant, how do you protect your customer’s information to avoid instances such as these?

When a customer shops online, they are trusting that the keyed in information will be safe and protected. The truth is that this information exchanges hands a couple of times before the transaction is complete. The pertinent information moves in and out of the database through the transaction process for funds to be transferred from the customer’s account to the merchant’s account thus completing the transaction. This gives thieves many opportunities to steal the information. You, as the merchant, are responsible for making sure that your site is secure. Make sure that your server is protected with reliable fire walls, that you have encryption software, and that you are working with a reputable credit card processing company.

Last, if you are working with sensitive information, you may want to take extra precautions and do background checks on the employees who will be handling this information. Keep all records and transactions locked in a filing cabinet or office with limited accessibility.

Merchant Account Application – Swipe Percentages

Thursday, May 7th, 2009

The Swipe Percentages are some of the most important figures on the Merchant Account Application.   The Swipe Percentages provide a breakdown of how credit cards will be accepted, and are broken down into three major categories.

Store Front/Swiped – This includes any transaction in which the credit or debit card is swiped through a terminal or magnetic reader in the presence of the customer.   This includes wireless terminals.

Telephone Order/Mail Order – This includes any transaction in which the credit card information is manually keyed into the terminal.  Traditionally, this type of transaction was most commonly performed when a customer placed an order over the telephone or mail and the merchant manually keyed the credit card information into the terminal.  The Virtual Terminal also falls into this category.  A merchant using a virtual terminal will manually key the credit card information into a computer software program.

Internet – This includes transactions where the customer enters their credit card information directly onto an Internet site.  A transaction completed using an Internet Shopping Cart falls into this category.  Occasionally an applicant will mistakenly think this question is asking the percentage of advertising that will be done on the Internet.  But don’t get the two confused.  This question is asking what percentage of sales will be completed by customers who will input their credit card information directly into an Internet Site.  It doesn’t have anything to do with advertising.

It is important to provide an accurate estimate of the Swipe Percentages when applying to accept credit cards.   At times it can be difficult to estimate these figures, especially for a new business.  If you are not completely certain about the figures than provide your best estimate.

And remember that whether you are a traditional retail store or an Internet merchant, Best Merchant Rates offers Large Corporate Pricing to everyone.  We are the first company in the payment processing industry to extend Large Corporate Pricing to everyone, regardless of how you accept credit cards. 

Best Merchant Rates = Best Customer Care

Thursday, May 7th, 2009

Tami-As a Customer Care team we meet on a regular basis to share, learn and solve difficult issues. Our last meeting was a time of learning. The customer care representatives had an assignment from the previous week. They had to make two phone calls to a business of their choice and speak to the customer care department about upgrading their service, make a complaint or cancel their service. The goal was to learn how the care or lack of care made them feel.
This is what they learned. They need to be knowledgeable, pleasant, have good listening skills and treat the customer or in our case the merchant with respect. They also wanted a one call resolution to their problem and if not one call they at the very least wanted to deal with one customer care representative.
In this assignment between them they were able to receive refunds, cancel an account, get clarification on a bill and one even received a free pizza.
It is our goal here at Best Merchant Rates to give our merchants the kind of customer care we ourselves expect from the companies we contract with. On behalf of our Customer Care team, thank you for your business and we look forward to serving you!

Why BestMerchantRates.com?

Thursday, May 7th, 2009

Every day we receive statements from merchants who are currently working with other credit processing companies, often these merchants are looking for a detailed savings breakdown on how much they can save by switching to BMR for their merchant services. The challange is that these merchants are currently on a 3-tiered pricing plan that has no detailed information on how the charges are calculated. At BMR with our Large Corporate Pricing the charges are detailed based on the wholesale Visa/Mastercard rates and I mean detailed. It would be impossible for us to break down these statements and give a true savings comparison since tiered pricing and Large Corporate Pricing are completely opposite. What is really exciting for the merchant is that when they switch over to Best Merchant Rates they have a 30 Day Risk Free Trial and during that 30 day period we GUARANTEE their savings! We also have our Best Rate Guarantee where we will ALWAYS beat any competitors rate for the life of your relationship with BMR. Ask any other credit processing company that you are considering if they have that much confidence in their pricing, the answer will be no. The other merchant services companies will mislead you and lock you into a cancellation fee and a contract. Please consider this when you are looking to switch companies.