Archive for May, 2009

Merchant Services Gift Cards Boost Sales

Thursday, May 7th, 2009

Although we just entered into the spring season, I can’t believe I’m going to write this next line. Are you ready for the holidays? I’m talking about GIFT CARDS. And speaking from personal experience, when I receive a gfit card, I am completely elated. I now have a reason to shop at my favorite store and choose anything I want; guilt free! I love receiving gift cards and I have the tendency to shop more than the value that is posted. I know this will defeat the purpose of receiving something free however you can’t really get a new shirt without getting a new pair of pants, can you?

Allow me to provide a few statistics:

• Gift card sales will top $100 billion in 2008*
• Retail Issued card breakout: Retail $36B, Restaurant $23B and Other $14B
• 82% of U.S. consumers purchased or received a gift card last holiday season**
• 66% said they gave and received gift cards

U.S. consumers surveyed also report**:
• 12% of those surveyed purchased gift cards for their own use
• 63% planned to spend entire value in one visit
• 47% said they spent more than the value of the gift card
• 55% said they would purchase something they would not normally buy
• 63% planned to redeem the entire value of the gift cards in a single store visit
• Majority of gift cards purchased are for $50 or less (85%) **
• 12% were between $50-$100
• 3% over $100

I would recommend starting with our Gift Cards-To- Go program (100 gift cards). It’s a low cost that has potential to generate a lot of volume. (Contact one our sales reps for details). This is a great opportunity for you can connect with your customers and build your brand.

You are still in the sweet spot for placing your order for gift cards now…there won’t be a delay in receiving your product. If you wait until October, you will be too late and the holiday season may just pass you by. 

*Tower Group 2007
**Accenture 2006

Beware of Offers with Zero Transaction Fees

Thursday, May 7th, 2009

Today I was speaking with a customer who had been shopping around and told me they thought they had a better deal.   When I asked what rate they were quoted the customer told me the rate was double the Large Corporate Pricing rate quoted by Best Merchant Rates.   Puzzled, I asked why the customer is considering the competitor.  The customer responded that the higher rate was offset because there was no transaction fee.  Not sounding quite right, I asked the customer to fax me a copy of his competitive quote. 

Once I received the quote it turned out that there was indeed no transaction fee.  However, the competitive quote was also based on the Tiered Pricing structure, with a Non-Qualified Rate that was more than 6 times Best Merchant Rates Large Corporate Pricing.    The cost of the transaction fee was transferred to the Mid-Qualified Rate and Non-Qualified Rate, costing the merchant far more than Best Merchant Rates Large Corporate Pricing.  Based on competitor’s monthly statements that we review, we estimate that over 80% of all transactions in a Tiered pricing system will be priced at the Mid-Qualified Rate or Non-Qualified Rate.

 

Large Corporate Pricing is the simplest and most cost effective pricing structure in the merchant services industry.  And remember Best Merchant Rates is the first company to offer Large Corporate Pricing to everyone.

Online Debit vs. Offline Debit

Thursday, May 7th, 2009

I love it when we hire a new employee. Why? There are two reasons why I love it. One, they are testing the process and procedures that we have in place and two, they have fresh new ideas. Some come to the table not really knowing too much about the credit card processing industry which means random questions come up from time to time.

So the new employee came in and asked me, “What is the difference between online debit and offline debit?” Answer — The difference is whether a PIN (personal identification number) is used at the time of sale. When a PIN is used the debit transaction becomes “online” and the funds are immediately withdrawn from the customer’s checking account. If the customer were to log onto their banking account, they should see the sale amount “pending.” When an offline debit transaction occurs, funds are not withdrawn for approximately 2-4 days (usually when the transaction process).

I welcome these random questions. They break up my day from the reporting I have to conduct. Besides, it’s like a pop quiz but this time, I’ve studied and I know the content. Gosh, does that have credit card processing NERD written all over it or what?

View Your Merchant Account Online

Thursday, May 7th, 2009

Equiping our clients towards growth has been one of my desires when it comes to credit card processing. When I first entered this world of payment processing, it was very confusing. I was fortunate to be teamed up with a great group of people that allowed me to ask any/all questions that came to mind. So for me, providing our merchants with the knowledge that I have, so they have a better understanding of the payment processing industry, is rewarding.

 

I had one of our merchants call me the other day and ask about a credit card transaction that was processed last week.  While looking for the particular transaction in question, I asked, “Do you have access to eMerchant View?”  (I already knew the answer because of the task I was conducting). The client said, “No. What is eMerchant View?”

 

eMerchant View is an internet-based tool that provides merchants access to the following:

·         Daily Deposits and Adjustments (up to 6 months)

·         Transaction Details

·         Chargebacks and Retreivals (6 months)

·         Monthly Statements (12 months)

I wanted to share this tool with our merchant because they are small business owners. I knew the importance of viewing the day-to-day activity prior to receiving the month end merchant processing statement was huge because they will be able to manage their business and balance their finances on a daily basis.

 

I received a call a few weeks later from the merchant saying eMerchant View has help them understand merchant processing a little bit more. They said having access to the transaction detail and the daily deposits made their accounting department run more smoothly.

Have You Batched Out?

Thursday, May 7th, 2009

“Where is my money?”  That’s what I heard on the phone the yesterday.  “Where is my money? I had ten sales this week and I don’t see any money in my bank account?”  I kindly asked the merchant, “Did you batch out your terminal? Have you settled the terminal?”  Once I asked those questions, the merchant changed their tone immediately.  We get a handful of these types of calls every month from new business owners.  

To those of you who are new to the payment processing industry, batching or settling your credit card machine or terminal means you are sending your “completed” transactions to the acquiring bank for payment. Two parts comprise a credit card transaction – an authorization and a settlement. Both functions must be performed in order to complete the transaction and receive the funds in their assigned bank account. 

If you are a standard retail store, you may request to get your terminal set up for auto-batch. Auto-batching is when the terminal automatically settles at a specific time each day; it will preform the function for you so you will never forget.  Now, if you own a restaurant, nail or hair salon or any business that receives tips for service, we do not recommend the auto-batch feature. And that’s because if for some reason you forget to adjust your tips at the end of the day, you will lose all the tips and just get paid out on the sale.

Swiping Your Own Credit Card A “No No”

Thursday, May 7th, 2009

Assume you have purchased a product from your own business and think it would be most convenient to pay for the product by swiping your own credit or debit card.  As harmless as this may initially sound, your personal credit or debit card should never be processed through your merchant account. 

As with any transaction, swiping your own Visa or MasterCard will result in funds being deposited into your business bank account .  And if you are the owner of the credit card that was swiped as well as the owner of the merchant account than you have essentially given yourself a cash advance.  And merchant accounts are not intended to be used as ATM machines.

The bank does regularly monitor the names on credit cards that are processed through a merchant account.  Play it safe and make sure you do not swipe your own credit or debit card.

How does credit card processing work?

Thursday, May 7th, 2009

When the topic of credit card processing comes up, people who are foreign to the industry usually ask “…so how does all that work?” Although it is seamless to the consumer (which is exactly the point), there are quite a few steps that need to take place to make sure that funds are transferred correctly. First and foremost, the place of business needs to be set up with a terminal and a credit processing partner. If you are a place of business researching this service, make sure you research credit processing companies out there. Do your homework and choose a reputable company that is going to be your partner and not just your processor. Once this has been established and you are up and running, the following happens before a transaction is complete.
1. Your customer provides you with their credit card or debit card to pay for their merchandise or service. You swipe their card. All credit cards or debit cards have a magnetic stripe on the back of the card which is passed through a terminal OR you manually enter the 16 or 15 digits (depending on the type of card being used). The terminal therefore “reads” the information on the card and the pertinent information is then entered into the processor’s network.
2. As you enter the expiration date and possibly the CVV code and/or the customer’s zip code, you are generating a request for authorization.
3. Your processor will communicate with Visa or MasterCard in order to transmit the authorization request to the issuing bank’s network.
4. A process takes place in which the information entered during the swipe or manual entries are verified. The issuing bank also makes sure that there are sufficient funds in the customer’s account in order to complete the transaction.
5. The customer will see a difference in their balance and their “available” balance. Transactions of this nature take a day or two to fully fund. Therefore it is typical for a consumer to see a difference in their daily balance and fund availability. This is due to “unposted” transactions that are pending on their account. The money hasn’t technically been collected from their account, but it is also no longer available to them because of the pending transaction.
6. Once the transaction has posted the customer’s account, the merchant will see a deposit into their account usually within the same business day.
Since these steps are crucial to making sure that funds are correctly transferred from the consumer’s account to the merchant’s account, it is imperative that the merchant work with a reputable processor. Again, take the time to do the research and select the best company who will take care of your needs, who will provide the customer support in case of any questions, and who will provide you with the best possible rates.