Archive for the ‘Understanding Merchant Services’ Category

The most important upfront application question

Wednesday, May 13th, 2009

When applying for a merchant processing account, the absolute most critical upfront question that you will be asked is how much volume do you anticipate processing and what is your highest transaction amount. Very often new business owners have difficulty answering and projecting these figures. Here is some understanding as to why these are so important. When you are applying to accept Visa and Mastercard the approval bank needs to understand the risk of your business. One of the risk components is your volume and high ticket amounts. Failure to properly estimate these figures can result in future account requirements and even account closure. It is our #1 goal at BMR to set-up all accounts as accurately and as easily as possible.

Disclosing Terms of Sale on Sales Drafts

Wednesday, May 13th, 2009

Assume your business has a “No Exchanges” or “No Refunds” policy.  If you place such restrictions on sales than it is important that you disclose this policy on your Sales Drafts with the words “No Exchanges” or “No Refunds.” 

If you have not yet applied for your merchant account, be sure to let us know when you apply what terms you would like disclosed on your Sales Drafts.  We will make sure your account is setup to disclose your terms of sale on your Sales Drafts.  

If you already have a processing account setup with Best Merchant Rates and would like to add terms of sale to your Sales Drafts, then call our Customer Service Department and we are happy to have your terms added.    As a reminder, Best Merchant Rates has a dedicated in house Customer Service Department available from 8:00am – 5:00pm Pacific Time every weekday.

Also remember that if a refund needs to be given to a customer who paid with a Debit or Credit Card, then the funds must be returned with the same form of payment with which they were received.    Avoid giving cash, check or in-store credit for a refund when the original purchase was made with a Debit or Credit Card.

Importance of Security

Thursday, May 7th, 2009

Importance of Security

Shopping online is extremely easy and convenient; however it does have its draw backs. Security of sensitive information is a growing concern. If you are the merchant, you want to be able to give your customers the peace of mind that their information is in safe hands. It seems like now-a-days there are more and more notices going out from banks letting their customers know that their credit card information may have been compromised. If you are the merchant, how do you protect your customer’s information to avoid instances such as these?

When a customer shops online, they are trusting that the keyed in information will be safe and protected. The truth is that this information exchanges hands a couple of times before the transaction is complete. The pertinent information moves in and out of the database through the transaction process for funds to be transferred from the customer’s account to the merchant’s account thus completing the transaction. This gives thieves many opportunities to steal the information. You, as the merchant, are responsible for making sure that your site is secure. Make sure that your server is protected with reliable fire walls, that you have encryption software, and that you are working with a reputable credit card processing company.

Last, if you are working with sensitive information, you may want to take extra precautions and do background checks on the employees who will be handling this information. Keep all records and transactions locked in a filing cabinet or office with limited accessibility.

Merchant Account Application – Swipe Percentages

Thursday, May 7th, 2009

The Swipe Percentages are some of the most important figures on the Merchant Account Application.   The Swipe Percentages provide a breakdown of how credit cards will be accepted, and are broken down into three major categories.

Store Front/Swiped – This includes any transaction in which the credit or debit card is swiped through a terminal or magnetic reader in the presence of the customer.   This includes wireless terminals.

Telephone Order/Mail Order – This includes any transaction in which the credit card information is manually keyed into the terminal.  Traditionally, this type of transaction was most commonly performed when a customer placed an order over the telephone or mail and the merchant manually keyed the credit card information into the terminal.  The Virtual Terminal also falls into this category.  A merchant using a virtual terminal will manually key the credit card information into a computer software program.

Internet – This includes transactions where the customer enters their credit card information directly onto an Internet site.  A transaction completed using an Internet Shopping Cart falls into this category.  Occasionally an applicant will mistakenly think this question is asking the percentage of advertising that will be done on the Internet.  But don’t get the two confused.  This question is asking what percentage of sales will be completed by customers who will input their credit card information directly into an Internet Site.  It doesn’t have anything to do with advertising.

It is important to provide an accurate estimate of the Swipe Percentages when applying to accept credit cards.   At times it can be difficult to estimate these figures, especially for a new business.  If you are not completely certain about the figures than provide your best estimate.

And remember that whether you are a traditional retail store or an Internet merchant, Best Merchant Rates offers Large Corporate Pricing to everyone.  We are the first company in the payment processing industry to extend Large Corporate Pricing to everyone, regardless of how you accept credit cards. 

Online Debit vs. Offline Debit

Thursday, May 7th, 2009

I love it when we hire a new employee. Why? There are two reasons why I love it. One, they are testing the process and procedures that we have in place and two, they have fresh new ideas. Some come to the table not really knowing too much about the credit card processing industry which means random questions come up from time to time.

So the new employee came in and asked me, “What is the difference between online debit and offline debit?” Answer — The difference is whether a PIN (personal identification number) is used at the time of sale. When a PIN is used the debit transaction becomes “online” and the funds are immediately withdrawn from the customer’s checking account. If the customer were to log onto their banking account, they should see the sale amount “pending.” When an offline debit transaction occurs, funds are not withdrawn for approximately 2-4 days (usually when the transaction process).

I welcome these random questions. They break up my day from the reporting I have to conduct. Besides, it’s like a pop quiz but this time, I’ve studied and I know the content. Gosh, does that have credit card processing NERD written all over it or what?

View Your Merchant Account Online

Thursday, May 7th, 2009

Equiping our clients towards growth has been one of my desires when it comes to credit card processing. When I first entered this world of payment processing, it was very confusing. I was fortunate to be teamed up with a great group of people that allowed me to ask any/all questions that came to mind. So for me, providing our merchants with the knowledge that I have, so they have a better understanding of the payment processing industry, is rewarding.

 

I had one of our merchants call me the other day and ask about a credit card transaction that was processed last week.  While looking for the particular transaction in question, I asked, “Do you have access to eMerchant View?”  (I already knew the answer because of the task I was conducting). The client said, “No. What is eMerchant View?”

 

eMerchant View is an internet-based tool that provides merchants access to the following:

·         Daily Deposits and Adjustments (up to 6 months)

·         Transaction Details

·         Chargebacks and Retreivals (6 months)

·         Monthly Statements (12 months)

I wanted to share this tool with our merchant because they are small business owners. I knew the importance of viewing the day-to-day activity prior to receiving the month end merchant processing statement was huge because they will be able to manage their business and balance their finances on a daily basis.

 

I received a call a few weeks later from the merchant saying eMerchant View has help them understand merchant processing a little bit more. They said having access to the transaction detail and the daily deposits made their accounting department run more smoothly.

Have You Batched Out?

Thursday, May 7th, 2009

“Where is my money?”  That’s what I heard on the phone the yesterday.  “Where is my money? I had ten sales this week and I don’t see any money in my bank account?”  I kindly asked the merchant, “Did you batch out your terminal? Have you settled the terminal?”  Once I asked those questions, the merchant changed their tone immediately.  We get a handful of these types of calls every month from new business owners.  

To those of you who are new to the payment processing industry, batching or settling your credit card machine or terminal means you are sending your “completed” transactions to the acquiring bank for payment. Two parts comprise a credit card transaction – an authorization and a settlement. Both functions must be performed in order to complete the transaction and receive the funds in their assigned bank account. 

If you are a standard retail store, you may request to get your terminal set up for auto-batch. Auto-batching is when the terminal automatically settles at a specific time each day; it will preform the function for you so you will never forget.  Now, if you own a restaurant, nail or hair salon or any business that receives tips for service, we do not recommend the auto-batch feature. And that’s because if for some reason you forget to adjust your tips at the end of the day, you will lose all the tips and just get paid out on the sale.

Swiping Your Own Credit Card A “No No”

Thursday, May 7th, 2009

Assume you have purchased a product from your own business and think it would be most convenient to pay for the product by swiping your own credit or debit card.  As harmless as this may initially sound, your personal credit or debit card should never be processed through your merchant account. 

As with any transaction, swiping your own Visa or MasterCard will result in funds being deposited into your business bank account .  And if you are the owner of the credit card that was swiped as well as the owner of the merchant account than you have essentially given yourself a cash advance.  And merchant accounts are not intended to be used as ATM machines.

The bank does regularly monitor the names on credit cards that are processed through a merchant account.  Play it safe and make sure you do not swipe your own credit or debit card.

How does credit card processing work?

Thursday, May 7th, 2009

When the topic of credit card processing comes up, people who are foreign to the industry usually ask “…so how does all that work?” Although it is seamless to the consumer (which is exactly the point), there are quite a few steps that need to take place to make sure that funds are transferred correctly. First and foremost, the place of business needs to be set up with a terminal and a credit processing partner. If you are a place of business researching this service, make sure you research credit processing companies out there. Do your homework and choose a reputable company that is going to be your partner and not just your processor. Once this has been established and you are up and running, the following happens before a transaction is complete.
1. Your customer provides you with their credit card or debit card to pay for their merchandise or service. You swipe their card. All credit cards or debit cards have a magnetic stripe on the back of the card which is passed through a terminal OR you manually enter the 16 or 15 digits (depending on the type of card being used). The terminal therefore “reads” the information on the card and the pertinent information is then entered into the processor’s network.
2. As you enter the expiration date and possibly the CVV code and/or the customer’s zip code, you are generating a request for authorization.
3. Your processor will communicate with Visa or MasterCard in order to transmit the authorization request to the issuing bank’s network.
4. A process takes place in which the information entered during the swipe or manual entries are verified. The issuing bank also makes sure that there are sufficient funds in the customer’s account in order to complete the transaction.
5. The customer will see a difference in their balance and their “available” balance. Transactions of this nature take a day or two to fully fund. Therefore it is typical for a consumer to see a difference in their daily balance and fund availability. This is due to “unposted” transactions that are pending on their account. The money hasn’t technically been collected from their account, but it is also no longer available to them because of the pending transaction.
6. Once the transaction has posted the customer’s account, the merchant will see a deposit into their account usually within the same business day.
Since these steps are crucial to making sure that funds are correctly transferred from the consumer’s account to the merchant’s account, it is imperative that the merchant work with a reputable processor. Again, take the time to do the research and select the best company who will take care of your needs, who will provide the customer support in case of any questions, and who will provide you with the best possible rates.

Identity Verification

Tuesday, April 21st, 2009

It is reassuring to me when a retailer asks to see photo identification when I pay with a credit card.  It gives me peace of mind shopping knowing that if someone were to steal my credit card they would not be able to easily use it with this retailer.

For added protection, many consumers subscribe to an identity theft monitoring service that will place an alert on their credit report that requires any credit issuer to properly verify identity prior to issuing credit.

When applying for a credit card processing account, the bank will be required to verify identity if such an alert exists on an applicant’s credit report.   The verification process is simple and can be completed by providing a copy of the Drivers License and a recent home utility bill.

Remember that should the bank request these documents it is for your own protection.  The bank just wants to make sure that another person has not stolen your identity and is now trying to apply for a merchant processing account.

Requests by creditors to verify your identity are a sign that the identity theft protection measures you have put in place are working.